The Internet, still in its early phases, is seeing a dramatic increase in the number of users. Unfortunately, this growth has also seen an increase in the number of cyber criminals and attacks against websites. The latest major attack was perpetrated against LivingSocial. If you have an account with this website, you may want to pay attention.

LivingSocial is a daily deals website that focuses on bringing bargains and original deals to users based on their geographical location. In late April, news broke that the website had suffered a massive cyber attack with 50 million accounts being compromised.

From the reports we have seen, the attack targeted accounts world-wide with only account holders in Thailand, Indonesia, South Korea and the Philippines being unaffected. An email sent out by Tim O'Shaughnessy, LivingSocial's CEO shortly after the incident said, "We recently experienced a cyber-attack on our computer systems that resulted in unauthorized access to some customer data from our servers. We are actively working with law enforcement to investigate this issue."

The company assured users that their credit card data had not been compromised, as they are kept in another database. Account passwords were also encrypted, which means they are harder to crack but not impossible.

What should you do? If you have a LivingSocial account, we recommend that you go and change your password immediately. This can be done by:

1. Going to LivingSocial's forgot your password page.
2. Entering the email address you used to sign up for the account with.
3. Pressing Reset Password.
4. Checking your email for an email from LivingSocial and following the instructions in the email.

It is advisable to pick a new password, one that is as different as possible from your old password and, as always, the longer, the better.

Is there anything I can to do protect my company? If you are a business owner who has websites that encourage customers to sign up for updates, accounts, etc. you may be wondering how you can keep your user's information secure from cyber attack. In truth, you can't keep your important information 100% secure, if a hacker is committed enough, they will be able to get the information they need or wreak the havoc they want to. But what you can do is to make it as hard as possible for cybercriminals to get your information. This could be as simple as using multiple databases to store different bits of information, or as complex as using the latest encryption methods and systems.

Each business is unique, and the best way to ensure your valuable data is secure is to work with an IT partner who takes the time to get to know your security needs and develop a solution that is as near to 100% secure as possible.

If you are worried about the security of your systems, contact us today. We may have the perfect solution that will meet your needs and budget.

When it comes to running a successful business, the last thing an owner or manager wants to think about is a disaster that could cause their business to go bankrupt. While there are many things you can do to minimize the potential fallout from any disaster, the most important is implementing a comprehensive disaster recovery plan that covers more than just data backup. If you are struggling to figure out what to do, this article may help.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.

The world is becoming increasingly connected. This trend will continue to become more popular over the coming years, pushed forward by larger companies like Microsoft. Microsoft's goal is to have all of their services and products connected to one account - your Microsoft Account. There is a problem with this however: Having one account for multiple services could pose a security risk. To curb the possibility of security breaches, Microsoft has recently introduced two-step verification. Do you know what it is?

Below is an overview of the two-step verification system Microsoft has recently implemented.

What is it? If you use any of Microsoft's products, you likely have a Microsoft Account. This account is what you use to access SkyDrive, Outlook, Skype, Office or even the Xbox. The whole idea of this is that you have one account for all of Microsoft's products and services.

While this is great (you only have to remember one username and password), it can be a security issue. If a hacker gets into your account, they could have access to all of your personal information. Microsoft realizes this and has recently introduced two-step verification, a new Microsoft Account feature that beefs up your account's security.

Two-step verification is a feature that will ask you additional questions when you try to log in to your Microsoft Account. For example, you may be asked to enter a PIN or phrase that is sent to your phone. If you have used your credit card at the Microsoft Store, or on an Xbox in the past year, you have likely seen this feature in action. Now, Microsoft has extended it to your account.

This new feature is not mandatory for your Microsoft Account, so you have to sign up for it. But It is a good idea to consider enabling this function on your account, especially if you have sensitive information stored online. While this won't make your account 100% hack proof, it will drastically cut down the chance of a hacker gaining access.

How to set up two-step verification Microsoft has made it really easy to enable this security measure. You can do so by:

1. Going to https://account.live.com/proofs/Manage and logging into your Microsoft Account.
2. Selecting your phone number and Text from the drop down menu and pressing Next on the window that opens to receive a text message with a code. If you don't see this option, you should be taken directly to they account management screen
3. Entering the code you get on your mobile device and pressing Submit.
4. Clicking on Security Info under Overview.
5. Selecting Set up two-step verification followed by Next.
6. Picking from how you would like to receive verification codes (Authenticator app, Phone, or another email account). We recommend the app, which you can download onto your mobile device.
7. Following the instructions on the screen and entering the code that is sent your the option you selected above, and pressing Next.

Your account should now have two-step verification. The next time you log in, you will be asked to verify the login using the option your selected. For example, if you selected a text message, you will receive a text on your phone with a code.

If you would like to learn more about your Microsoft Account and security measures you can take to, please contact us today.

To many business owners, social media is one of the most important marketing tools at their disposal. It's true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much more than just a marketing platform.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Meaningful Use Stage 2 begins on January 1, 2014, and while many health-care providers have implemented electronic medical records (EMRs) in preparation, stumbling blocks exist. Here are three of them.

Getting patients to use portals. More than 50% of patients seen during the reporting period must receive timely online access to their health information, which means within four business days. Additionally, more than 5% of patients seen in that period must actually, "view, download, or transmit to a third party their health information."

Exchanging data. Health-care providers must provide a summary-of-care record for more than 50% of transitions of care and referrals, and for 10% of those transitions, the summary must be transmitted electronically. Moreover, at least one exchange must occur with a recipient who uses a different EMR. And, the data must be able to be generated in a specified format.

Creating medication and lab orders. More than 60% of medication orders and 30% of lab test orders must be done electronically, and test orders will involve new workflows in many practices.

While these three potential stumbling blocks may seem large, there is some good news: Stage 2 shouldn’t be burdensome for health-care providers who attested in Stage 1, as you’re essentially just demonstrating a higher level of use. If you are preparing for Stage 2, and are worried about potential challenges, contact us today to see how we can help make the tranistion smooth and worry free.

Security is an important issue for many business owners and managers. Many work with their IT department or an IT partner to ensure their network and systems are secure from threats. But what about your email, social media and bank accounts? The weakest link of these online accounts is your password, hackers know this and that's what they target. Do you take steps to ensure that you have a strong password?

If you want to minimize the chances of your password being hacked, here are five things you should NOT do.

1. Don't pick short passwords

While short passwords are easier to remember, they are also easier and quicker to hack. The most common way to hack passwords is by using brute force: Developing a list of every possible password, then trying this list with a username.

Using a mid-range computer like the one many have on their desk, with a normal Internet connection, you can develop a list of all potential passwords astonishingly quickly. For example it would take 11.9 seconds to generate a list of all possible passwords using five lowercase characters (a,b,c,d,etc.) only. It will take about 2.15 hours to develop a list of all possible passwords using five of any computer character. Once a hacker has the list, they just have to try every potential password with your user name.

On the other hand, a list of all 8 character passwords with at least one special character (!,@,%,etc.) and one capital letter would take this computer 2.14 centuries to develop. In other words, the longer the password, the harder it will be to hack. That being said, longer passwords aren't impossible to hack, they just take more time. So, most hackers will usually go after the shorter passwords first.

2. Don't use the same password

The way most hackers work is that they assume users have the same password for different accounts. If they can get one password, it's as simple as looking through that account's information for any related accounts and trying the original password with the other accounts. If one of these happens to be your email where you have kept bank information, you will likely see your bank account drained.

It's therefore important to use a different password for every online account. They key here is to try and use a password that's as different as possible. Don't just add a number or character onto the end of a word. If you have trouble remembering all of your passwords, try using a password manager like LastPass.

3. Don't use words from the dictionary or all numbers

This article published last year on ZDnet highlights the 25 most popular passwords. Notice that more than 15 contain words from the dictionary, and most of the rest are strings of common numbers. To have a secure password, most security experts agree that you should not use words from the dictionary or number combinations that are beside each other (e.g., 1234).

4. Don't use standard number substitutions

Some users have passwords where they replace letters with a number that looks similar, for example: h31lo (hello). Most new password hacking tools actually have combinations like this built in and will try a normal word, followed by replacing letters with similar numbers. It’s best to avoid this.

5. Don't use available information as a password

What we mean by this is using information that can be easily found on the Internet. For example, doing a quick search for your name will likely return your email address and social media profiles. If you have pictures of your kids, spouse, pets, family, their dates of birth, etc. on your Facebook profile and have put their names in captions, it's possible for a hacker to see this (assuming the pictures are shared with the public).

You can bet that they will try these names as your password. You would be surprised with the amount of personal information on the web. We suggest searching for yourself using your email address(s), social media profile names, etc. and seeing what information can be found. If your passwords are close to what you find, it would be a good idea to change them immediately.

There are numerous things you can do to minimize the chance that your passwords are stolen and accounts hacked.

 

Facebook is currently the most popular, and arguably important, social media platform. Many think that if you don't have a presence on this service, you are missing out or are behind the times. As such, companies have flocked to the service with hopes of reaching more customers. The truth is, it takes more than just a profile to leverage your presence on Facebook.

Here are five tips that you can use to help you get more out of your Facebook page.

1. Don't be a zombie Facebook, and all social media for that matter, is more like a talk show than the Walking Dead (a TV show about survival in a zombie apocalypse). You can't simply set up a profile with basic information and let it 'wander around mindlessly'. A zombie account that has no interaction, posts, updated information etc, will likely be avoided.

The key to a good Facebook presence is that you are active. This means sharing, posting, commenting, liking, etc. Having an active page will go a long way in cementing your brand. Like a good talk show, if users can interact they will likely stay interested and willing to learn more. This will positively affect your brand.

Beyond being active, you need to come across as human. Actions like signing your posts with your name, making an odd mistake (yes, we know, mistakes? But you are human, you make them), interacting with people, etc., will do you good. A great way to come across as human on your business's profile is to reply to all comments, even the bad ones.

2. Eat your Wheaties A healthy body is a regular body; a healthy Facebook page is similar to this: Content is posted on a regular basis. The frequency of your posts will tend to vary depending on which expert you talk to. However, most will agree that fewer than two posts a week will not engage your followers. Many recommend that small businesses post between five and seven times a week - once a day basically.

3. Be a boastful Bob Many of us grew up being told not to brag. When it comes to social media, bragging is not only ok, it's a part of life. If something great happens in/to the company, by all means brag about it. Just be careful, it's still not professional to constantly brag.

A good example of when to brag is when your business is featured in a trusted source (news, blog, radio, etc) or receives an award. Sharing this news makes your business not only look more credible, but more professional; a real expert in your field.

4. Share and share a lot Businesses often struggle to come up with unique content on a regular basis. If this sounds like your company, don't worry. The first thing you have to realize about Facebook is that almost nothing is original. Peruse any profile and you will see that people share a lot of content, most of which isn't theirs.

For businesses, it's perfectly acceptable to share content that isn't yours. If you come across a great article that's relevant to your company and you think your followers will enjoy, go ahead and share it. Have you found a funny comic, picture, video, site, etc.? Share it.

There is no limit on what you can share, as long as you attribute it. Writing a post like: 'Check out this great article on customer service from this company [use the name].' is fine. That being said, you should have some original content. A successful strategy may be to have one post out of five being content you have created, three to four shared content and one company news.

5. Highlight and pin what's important to your company If you have some important information or news that you want your followers to see, you can highlight them on your page. This will expand the post, so that it takes up the whole width of the Timeline, making it easier to see. Combine this with a bigger image, and the news will really stand out.

To highlight a post/status, hover over the top-right of the post (after you have posted it to your timeline) and look for the star beside the pencil. Press it, and the post will be highlighted.

If you want a post to stay at the top of your Timeline, you can pin it there for one week. This is done by hovering over the top-right of the post and pressing the pencil icon. From the dropdown menu, select Pin to top.

Facebook can be a useful tool in growing your business or establishing a quality brand. If you are looking for more ways you can leverage your company's page, please contact us today.

While being one of the most useful business tools ever invented, email can also be a hinderance. Because of its generally open nature, when anyone can get an email address, criminals have taken their operations online in the form of email frauds or scams. This can be a big issue for business owners, and knowing how to determine if an email is legitimate or not is important.

Here's five tips to help you spot email frauds or scams.

Look at the email address One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company's email account - a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender's site on the Internet. For example: You get an email from AMEX OPEN (American Express's small business credit card) and notice that the sender's email address just doesn't look right. Go to Google and search for amex fraud. You'll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender's website If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it's likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is - delete the email.

It would also be a good idea to go to archive.org's Wayback Machine, copy and paste the website's URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it's a fraud.

Call them Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it's likely fraud.

Look carefully at the body of the message The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like 'We wish to sell you a great product.'

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like 'our product are a great deals', this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don't expect a perfect email from all companies, especially if you see that the company is located overseas. It's the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords It's kind of an unwritten rule that when sending out emails you never ask for a person's credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it's best to delete the email as it's likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it's best to just delete it immediately. Don't respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

When it comes to technology, there is so much to choose from that picking any system or device is a daunting task. This is especially true for tablets which come with different systems, apps and features. There's also no doubting that tablets can help make many people's jobs easier. So what do you do when you want a new tablet? The easiest thing is to compare them.

Here's a five point comparison of the three most popular 10-inch tablets - Apple's iPad 4, Google's Nexus 10 and Microsoft's Surface Pro.

Price

• Apple iPad - The iPad starts at USD$499 for the cheapest model and USD$929 for the top model. The major differences between the models is storage size and connectivity options.
• Google Nexus 10 - The Nexus 10 starts at USD$399 for the base model and USD$499 for the top model. The only real difference between the two models is storage size.
• Microsoft Surface Pro - The base model of the Surface Pro starts at USD$899 while the other model starts at USD$999.

The prices listed above are for just the device, the price you pay will be higher if you add peripherals like keyboard cases, screen protectors or extended warranty.

Storage

• iPad - Comes with 16, 32, 64 or 128GB of storage.
• Nexus 10 - Has either 16 or 32GB of storage.
• Surface Pro - Offers 64 or 128GB of storage. The Pro also has a Micro SD card reader which can support up to 64GB of extra storage. There is also a USB port which you could connect an external hard drive to, allowing for nearly unlimited storage.

It's important to note that these storage numbers are provided by the manufacturer of the device, these numbers don't include the space the operating system and other pre-installed programs take up. For example the Surface Pro 64GB actually has 29GB of usable storage space. In comparison: The Nexus 10 32GB has about 29GB of usable space while the iPad 32GB has slightly over 27GB.

Internet Connectivity

• iPad - There are two versions: Wi-Fi only and Wi-Fi/3g/LTE (Mobile data).
• Nexus 10- Wi-Fi only.
• Surface Pro - Wi-Fi only.

Being able to connect to the Internet either through a Wi-Fi or mobile data connection is important for many business users, especially if you are out of the office on a regular basis.

Battery life

• iPad - Around 10 hours with normal use.
• Nexus 10 - Around 8.5 hours with normal use.
• Surface Pro - Around four hours.

The total battery life depends on what users do with the tablets. The numbers reflect what an average business user will get out of their tablet. As with almost any mobile device, it would be a good idea to keep a spare cord at the office and at home so you can charge it when you need to.

Apps

• iPad - Apple's App Store has slightly over 800,000 apps, many with versions optimized for the iPad.
• Nexus 10 - Google Play also has slightly over 800,000 apps available to download. The number of tablet-specific apps is far lower than the App Store however.
• Surface Pro - The Surface Pro runs a full version of Windows 8, which means any Windows program that is compatible with Windows 8 will work on the Surface Pro.

Which is best for business?

When it comes to buying a tablet for work, you need to take into account what you will be using it for. Below are eight popular scenarios and which devices may be best suited for that task.

1. Email only - If you are looking for a tablet to just check your email on, it would be a good idea to look at the Nexus 10. The main reason for this is twofold: First, you can install different virtual keyboards which make it easier for you to type messages. Second: There are more email apps that allow you to connect to multiple accounts.
2. On a budget - The Nexus 10 is the cheapest 10-inch tablet, and would be the best option here.
3. To replace a laptop - The Surface Pro, which costs the same as most mid-range laptops, is really more of a laptop with a touch screen, which makes it an ideal candidate to replace an existing laptop.
4. To help with presentations - The Surface Pro is your best option here. Because you can install a full version of Office 2013 (with PowerPoint) on the device which is mostly portable, you shouldn't need anything else. Beyond that, there is a mini display port which allows you to connect to any monitor or projection screen (HDMI or VGA) with an adapter.
5. Everyday use - If you plan to be doing a bit of everything, including personal use, most users will go with the iPad due to its ease of use and great platform.
6. Google user - The Nexus 10 is built to be the 'Google' tablet; what Google deems to be the benchmark for other Android tablets. As such, any Google user will find this tablet to be the best choice, especially if you use Google Apps in the office.
7. Apple user - If you use an iPhone or Apple computers in your office, the iPad would be the best device.
8. Microsoft user - Windows users will likely benefit most from the Microsoft Surface.

If you're looking for a new tablet and would like help figuring out which will be best for your business needs please contact us today, we may be able to help.

There are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images. Pinterest has recently been updated with a new layout and features that businesses with profiles will benefit from.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
• Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.